more bad behaviour from Amazon

The Register has the story. Here's part of it:

Tree huggers will confuse shoppers, says Amazon

By Austin Modine

Amazon.com is an immensely popular online storefront that sells everything from books and groceries to virtual timeshares of its extensive data center infrastructure.

Amazee is a Switzerland-based, social "collaboration website" made for social activists and protestors to organize, promote, and fund their public uprisings and Earth-saving efforts.

While the two websites offer distinct services, Amazon.com is none too pleased about the "amaz" the two sites share, and is trying to block Amazee's US trademark application. [. . .]

According to the US Patent and Trademark Office, Amazon.com has been objecting  to Amazee's name since the beginning of this year. Amazon attorneys say the average person won't appreciate the differences between Amazon and Amazee, thus leading to consumer confusion between the two brands. Apparently, a customer shopping for tasteful shoes online may accidentally wind up rescuing atrophied kangaroos from a shampoo testing compound or something. [. . .]