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The Register has the story. Here's part of it:

Tree huggers will confuse shoppers, says Amazon

By
Austin Modine

Amazon.com is an immensely popular online storefront that sells everything from books and groceries to virtual timeshares of its extensive data center infrastructure.

Amazee is a Switzerland-based, social "collaboration website" made for social activists and protestors to organize, promote, and fund their public uprisings and Earth-saving efforts.

While the two websites offer distinct services, Amazon.com is none too pleased about the "amaz" the two sites share, and is trying to block Amazee's US trademark application. [. . .]

According to the US Patent and Trademark Office, Amazon.com has been
objecting  to Amazee's name since the beginning of this year. Amazon attorneys say the average person won't appreciate the differences between Amazon and Amazee, thus leading to consumer confusion between the two brands. Apparently, a customer shopping for tasteful shoes online may accidentally wind up rescuing atrophied kangaroos from a shampoo testing compound or something. [. . .]


Date: 2009-04-22 03:48 pm (UTC)
From: [identity profile] fledgist.livejournal.com
Amazing!

Date: 2009-04-22 03:50 pm (UTC)
From: [identity profile] realthog.livejournal.com

"Amazing!"

Careful! Amazon might sue!

Date: 2009-04-22 03:58 pm (UTC)
From: [identity profile] fledgist.livejournal.com
I'll breast that line when I come to it.

Date: 2009-04-22 04:06 pm (UTC)
From: [identity profile] sarcobatus.livejournal.com
Amazee could change their name to "Amaethon".

Date: 2009-04-22 06:26 pm (UTC)
From: [identity profile] sarcobatus.livejournal.com
Not bad. Not bad at all.

Of course, where I live, "Metheglyn" would have other connotations . . .

Date: 2009-04-22 10:31 pm (UTC)
From: [identity profile] sarcobatus.livejournal.com
Indeed. No one here would be able to get past the first syllable, much less know the definition of the word. "Meth" is where it begins and ends, here in lovely Plague Town.

Date: 2009-04-22 11:13 pm (UTC)
From: [identity profile] fledgist.livejournal.com
Oh dear me.

Date: 2009-04-22 04:02 pm (UTC)
From: [identity profile] sarcobatus.livejournal.com
Ah, poor Amazon . . .

I'm keeping my account there because I don't want to lose the reviews I've written, and will most likely keep up with writing a couple of reviews a year, but Amazon has pretty much lost me.

The abundant bs in this world is almost nearly mind boggling . . . if I still had a mind to boggle.

Date: 2009-04-22 05:06 pm (UTC)
From: [identity profile] realthog.livejournal.com

"I'm keeping my account there because I don't want to lose the reviews I've written, and will most likely keep up with writing a couple of reviews a year"

Have you thought of shifting everything across to GoodReads?

Date: 2009-04-22 06:23 pm (UTC)
From: [identity profile] sarcobatus.livejournal.com
I'll check it out.

Date: 2009-04-22 09:08 pm (UTC)
From: [identity profile] avengangle.livejournal.com
Seriously?!?!?

What, did they think they invented the name Amazon? I bet a lot of South Americans are laughing.

*boycotts Amazon even harder*

Date: 2009-04-22 10:47 pm (UTC)
From: [identity profile] realthog.livejournal.com

It is astonishing, isn't it, the arrogance of corporations.

Date: 2009-04-22 11:11 pm (UTC)
ext_59010: This looks like the mountains where I live. (Default)
From: [identity profile] quilterbear.livejournal.com
I'm thoroughly pissed because I got a Kindle 2 for Mother's Day (early) and absolutely LOVE it, but it is so dependant upon Amazon and they are outrageous.

Are people so stupid they can't tell the difference between AmazON and AmazEE? idiots!

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